It’s that time of year again. Many seasonal celebrations dot the fourth quarter like the holes in Swiss cheese, making the coordination of schedules more challenging and finishing team projects less likely. Where many of us see this time as providing welcome breaks for refueling, some of us see it as an interruption in the momentum we’ve worked diligently to generate over the past nine months, or as a time to cram to meet the fading year’s goals and objectives. Where do you fall?
Whether traditional, national or religious, holidays are a part of our shared experiences during the late autumn and early winter weeks. They also offer a built-in reason for business owners and marketers to reach out to clients and prospects. Is holiday marketing part of your business plan? Think about how a few holiday communications may meet your company’s marketing strategy.
Let’s get beyond the holiday card and email. (Although, let’s not forget them.) Have you planned an open house with a theme that reflects your new proprietary technology? Are you hosting a client appreciation event that features a 10-minute presentation on how your services benefit the attendees? Will you count down to New Year’s Eve with a cool tip each day that you’ll post on social media? Will your business sponsor a charity’s year-end festivities or a community playhouse’s December performances?
If you haven’t already, start planning. And, if you need a bit of help, give us a call. Happy holiday season! Enjoy it all.