No surprise – communication is key.
We’ve learned and relearned a couple of things. Honest, direct and informed feedback makes for a smoother, more efficient process. A smoother process often breeds mutual respect. And, with mutual respect, all partnerships can succeed.
Here are two-and-a-half tips to help build trust, foster innovation and achieve more in any successful partnership between you and your creative team, whether they’re in-house, an outside agency, or freelance contractors.
A professional creative team will guide you through the strategy-building process, but whether you’ve hired an agency, a freelance or an independent contractor, you may want to provide your own creative brief as well. A good creative brief or communications strategy will inform and direct the work at hand. It will answer questions about the project, its audiences, its purpose, its timing and its distribution or end use. Be clear and concise with your direction. Don’t just define the project – website content, print advertising, sales education iBook, inbound marketing; be clear about what you’d like the project to do for your company. Feel free to share the successes and shortcomings of previous projects and campaigns.
Once you’ve clearly defined your objectives, explained your company’s vision and mission, and provided information about the intended audience’s culture, let your team employ its skills and talent to create on your behalf. When each conceptual draft meets the communications strategy, or answers the creative brief, you’ll know that you’re working with folks who get it; you’ll feel more confident trusting their professional expertise. And, when their insights and ideas gain your respect, you’ll have earned their tireless involvement and steadfast commitment.
Clearly, communication fosters confidence. When we gather good information, ask relevant questions, define where we’re going – together – and then deliver ideas, content and designs that reflect that conversation, we’ve created one of the keystones to a provable, successful partnership. We’ve heard each other, seen evidence of understanding, and trust that it can and will happen again.
Now, that bears repeating.
To help you communicate the details of your next project, contact us by email for a communications strategy worksheet.
“Nothing can be done without hope and confidence.” Helen Keller
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