Have things changed? - Stone's Throw Creative Communications

During this phase of pandemic recovery, businesses see shifts emerging that may be the new normal.

Since Spring 2020, we’ve watched as entire industries adapted to pandemic-related restrictions in order to survive and in order to continue providing essential services to their communities; from contactless delivery to PPE, we’ve all learned a new language and a new way to engage in commerce with limited in-person communication. Without that face-to-face communication, those of us who weren’t deemed essential workers became more isolated, relying on technology to keep us connected. Spending more time at home also spurred changes. For myself, I gained some weight with thanks to my unleashed inner baker, and I also began learning to play piano. There was a double-edge to isolation: a sometimes painful separation from those most important to us, and also an opportunity to reflect on ourselves, our relationships, the work we do, who we serve, and where we want to go from here. We reconsidered, dreamed, and maybe even planned. Without question, we’ve all been changed by this shared experience.

Now, during what has been called the pandemic recovery period, some of the shifts that began in reaction to restrictions have taken hold and are contributing to major trends in our working lives. We’re all reading about how some organizations have replaced full-time employees with contract workers to save money. Many businesses report that some roles will never again require a full-time in-office presence. And, even more deeply, organizations see their driving values emerge as something more vital, or human, or socially conscious. Missions are being refocused; service offerings have been trimmed and expanded; changes are afoot that will reshape how we do business, at least in part.

Match your messaging with your organization’s evolution

If, like us, you’re coming out of isolation a bit more casual-looking and a bit more tuned-in, perhaps your organization is also showing some changes. It could be time to read through all your public-facing and internal messaging to ensure that it’s in alignment with your current values and purposes. Are you serving your markets differently? Is your brand reflecting this transformative year?