Using hashtags helps you reach your target audience. When you use hashtags, think of them as keywords. Your posts become searchable by anyone on that platform. Many people search specific hashtags, so by using hashtags that are of interest to your ideal customer, you increase the chances of being found.

There are no definitive answers when it comes to which hashtags you should use or how you should approach your strategy. Start by searching on the hashtags you’re thinking of using and review the results – or visit the hashtags used by those businesses you follow or admire.

You can also start your own hashtags and organize your branded content under hashtags with your distinct messaging, service area, or brand names. A successful hashtag strategy starts with knowing your audience and taking the time to be familiar with what works on each platform.

Best, Janice

#Hashtags #StonesThrowAway #QuickTip