What has been a common theme when meeting with new clients lately?
More than a theme, it’s a common state of being: overwhelm. Clients can get overwhelmed with the day-to-day demands of running a business or organization. They’re doing important work and operating on all burners. But in that state, it’s challenging to take care of the things that nourish the business, including marketing. Marketing can become a grinding necessity or is guided by bursts of energetic focus after weeks of neglect.
One of the most rewarding aspects of what we do is to bring some relief. Sometimes all it takes for a client to move out of overwhelm is helping to identify a few priorities and address those projects in a creative and meaningful way – getting sales materials into the hands of the folks who depend on them or crafting messaging that resonates with your audience. As priority projects begin to materialize, the sense of overwhelm can make way for innovation. When that space opens up, we can see clients becoming excited again. Everything begins to click.