Larger companies typically understand how to leverage their marketing efforts to grow business. Part of that understanding is manifest in an institutionalized lead qualification and sales process. Salespeople undertake rigorous training on the features and advantages of products and services, how to use recommended marketing materials, and even how to overcome customer objections. But, having a workable sales process helps businesses of all sizes.

You likely have a sales process already, even if you haven’t memorialized it in print. Have you tried writing it down? Not only will it help you save time with each prospect, it will help you identify where you could lighten up or fortify activities. We know it’s all about making connections and building relationships, not about getting caught up in data entry and recordkeeping, but outlining your process is likely to help streamline your efforts for optimal effectiveness.

Whether you are an entrepreneur or you market a growing mid-size business, reviewing the phases of your company’s selling process will help you ensure you have all the tools necessary to build your business with increased opportunities. Download our quick guide to getting organized with your sales process.

For ideas on how to position and market your business, let’s talk. Give your salesperson all the communications material needed for optimal performance: introductory email content, an informative website, capabilities brochures, spec and sell sheets, email marketing campaigns, and even telephone scripts for initial calls and recommendations for online CRMs.